Virtual and augmented reality become commercial realities

With the growing digital age, the complexities of technology have also altered. It is no longer limited to computers; instead the technology indeed itself has come to reality interacting with humans. The technology has expanded enough to use for pursuing commercial purpose. The techniques that we are discussing here include augmented and virtual realities. Most people confuse these technologies as intermixed or same terminologies. However, VR and AR are inter-related yet still entirely different in terms of their application and nature.

What is Virtual and Augmented Realities?

Virtual reality relates to the computer-generated stimulated environment. It can be experienced only with smart headsets, microphones, and joysticks. VR technology creates virtual content that is similar to the physical environment which is the product of imagination, creativity, and reality.

On the other hand, Augmented reality is referred to generating digital content through the camera lens of digital gadgets. It helps to incorporate digital/virtual reality into the real world through technology. AR technology provides access to the familiar public to enhance experiences via computer-generated technology in our real world.

VR and AR Technologies becoming Commercial Realities:

Both AR and VR started to utilize for commercial purposes back in 2017, Apple launched ARKit for IOS and Google launched ARCore for android. Both kits initiated the new era of development in the technological fields by developing AR and VR applications. According to a survey, it is further predicted that by the year 2020 approx. One billion users will be using AR technology frequently.

Augmented and Virtual realities have become an eye-opening technology in the world now which is observed commonly at from malls, homes to smartphones. Snapchat filters, VR games, Smartwatches, Smart beds, PokemonGo and PS4, are the most common examples for promoting AR and VR technologies. The accelerating progress of AR and VR technologies have also been used to facilitate the business tycoons like IKEA, Dulux, Lowe, Real Estate and many other businesses. Some of the commercial application of VR and AR technologies are as follows:

•      Interior Designing: “Ikea Place app” is the name of AR technology offered by IKEA to its customer to scan their rooms and place IKEA product to suit themselves before buying with their smartphones. Likewise, “Dulux Visualizer” is an AR application offered by Dulux to determine the color, shade, and pattern of their rooms to purchase online.
•      Fashion Industry: Renowned brands like Gap and ZARA are using AR technology for their customers to generate a virtual image of the product they are ordering online. The product images alter with customer’s requirements. It helps them to visualize the product they will be ordering.  
•    Cosmetic Industry: Brands like Sephora are offering AR technology in their stores by providing the customer to check their eyeshades, lipsticks tones, and other beauty products to reduce the cost of swatches and provide better real-life opportunities. Rolex uses the likewise AR technology to customers for trying their products and decides if their potential customers want to make a purchase.  
•   Construction: VR technology is extensively used at Construction and real-estate sites to create a virtual image of the building or infrastructure of the building. It may help to build complex structures and evaluate their risks appropriately.
•   Entertainment: VR technology is most common in games like PS4 or PokemonGo. VR technology has dramatically served the entertainment industry in gaming and movies. VR technology is also offered to people in cinemas for watching 3D and 4D movies to experience the film by combining imagination and reality.
•  Film Making: Most of the movies in Hollywood is using VR technology to generate graphics and real-world experiences. It is mostly used in animated movies like Harry Potter, Pirates of the Caribbean and Avengers, etc.  

With the inception of artificial intelligence, the world is moving fast towards the second digital revolution expected to be in 2020. As per the Digi-Capital fundamental AR/VR reports in 2015, “The market of AR/VR technologies will expand by $150 billion in 2020. AR will be grossing the higher shares of $120billion than VR grossing rest of the $30 billion”. Therefore, one can only estimate that businesses introducing VR and AR technologies in their companies are just going to enjoy the profits.

Expanding the business with such diverse technologies is indeed challenging with the revenue yet the risks. Therefore, it is an excellent subject for research. The student may take BuyCustom Essays Online to get their research work completed with impeccable research work and formatting.